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Google Analytics


Integrating Google Analytics to your website allows you to track how your customers find your website and how they interact with it.  Additionally, integrating Google Analytics to your booking engine will allow Google to understand when those visitors convert.  This is very important because it allows you to identify your conversion rate as well as figure out which traffic sources are driving you the most business.  Having this data will dramatically help you understand the value of online marketing campaigns.

ThinkReservations does not support Google Tag Manager for PCI and security reasons.

Related Article: Setup Facebook Pixel

Google Analytics - Classic vs. Universal

Currently, there are three different versions of Google Analytics:

  • Google Analytics Classic (ga.js) [This is the legacy version]
  • Google Analytics Universal (analytics.js)
  • Google Analytics 4 or GA4

What version is right for you?

Google is actively deprecating its Classic and Universal versions.  If you are currently redesigning your website, it may be a good opportunity to ask your webmaster about the possibility of integrating with Google's new GA4.

Is it important to upgrade right away?

Eventually, Google will officially deprecate its older versions.  Reach out to your webmaster and identify what their plans are in relationship to Universal Analytics and GA4.  While there are many advantages to Google's Universal Analytics over GA4, you should still incorporate GA4 into your website, using both.

Does ThinkReservations support Classic, Universal, and GA4 Google Analytics?


How to integrate Google Analytics

Please choose the link below that matches the version of Google Analytics you will be using:

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